When you think about it, what is streetwear? If you look closely, streetwear is the merging of fashion and culture, making it a social movement that can take on new faces and shapes across space and time. Human beings aren’t really fond of rules and the good news is, streetwear doesn’t have strict rules and it’s always changing according to the street narrative. Unlike tuxedos or traditional attires, streetwear is all about the individual. For the cool kids it is more like “I woke up feeling this way and I’m going to communicate it through my clothes”.
As the South African fashion industry has grown over the past few years, local menswear, and streetwear, in particular, has taken over. Embrace it, streetwear is here to stay. From Sol-Sol to Young and Lazy, to Floyd Avenue, local streetwear brands have been propelled from the street to the runway, proving that streetwear is a palpable fashion force that reflects a certain individual attitude and authenticity that speaks to South African consumers.
For inspiration, check out the looks from local celebrities and cool gents from streets of Mzansi:
K.O chowing it all!

DJ Black Coffee mixing it up
Cassper Nyovest killing it!
Andile Ndunge turning it up!
What’s your favourite streetwear look?
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Anele@Manbox






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