DJ Sbu (Sibusiso Leope) is indeed a townships’ favourite hustler. If you’ve ever been in any South African “kasi” (township) nothing is more important than having swag, street cred and blending in. Leope is one of the few successful entrepreneurs from kasi that has all of the above and more. Even though Sbu is no longer residing in Tembisa, his brand speaks directly for anyone from kasi. Before he made his millions in entertainment and business ventures, Sbu used to sell whatever he had access to just to elevate his game.
Sibusiso Leope is a jack of all trades, who seems to have mastered it all:
- He is the executive chairman of Leadership 2020, a company that inspires young entrepreneurs.
- He owns beverage brand MoFaya and digital radio station Massiv Metro.
- He has opened homegrown Radio, another digital radio station aimed at empowering unknown talent.
- He has been on radio for 20 years and brought Mzansi one of the best artists such as Zahara, Brown Dash, Mzekezeke and many more.
Of course, it takes more than talent or swag to remain relevant in the entertainment industry. Each day we’re introduced to a fresh face, a new voice and the next “big thing”. Sibusiso Leope isn’t threatened by the upcoming game-changers instead he nurtures the young talents.
“I’ve made my mistakes, but I’ve changed more lives than mistakes. Every day is about being a better version of yourself.” – DJ Sbu
Sibusiso Leope is about nurturing, motivating and using his influence to build the next generation of hustlers. #DJSBU hashtag on Twitter is for young entrepreneurs with n marketing budget to promote their businesses and hustle on social media.
Watch DJ Sbu’s words of wisdom to the youth of Mzansi:
Leope is now on a journey to collaborate artists all over the African continent. Asking “how” is bit of an insult to Sbu, he’s one of the rare hustlers that knows how to win big.
What do you dig about DJ Sbu’s hustle?