Rapper AKA‘s sneaker line, The SneAKA, which is a collaboration between him and Reebok, launched on Saturday, October 26 2019. The SneAKAs are selling like hot potatoes. For most AKA fans it’s a historical moment — having your favourite rapper ‘SUPA MEGA’ in your sneakers is super cool. The “Fela In Versace” rapper has been an ambassador for the Reebok since 2017.
Have you asked yourself, why is it a big deal? AKA isn’t just an influencer posing with products as props. Supamega gets involved and adds his flavour into any brands that he collaborates with. This is taking brand collaborations to another level — fans and consumers got to see the behind the scenes work that we barely witness. It adds the soul and creative flair of the artist.
I bet whenever you sip on a Cruz Vodka shot you feel like you’re somehow living in AKA’s world. If big brands would start to put local names and faces to their product — probably we’d all start to support locally produced products. Afterall local is lekker indeed.
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Salute
Anele@Manbox





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