Jade’s Back Story:
Using his past experiences with being very overweight, unhealthy and feeling not good enough, Jade want to use his brand to impact the lives of PLUS SIZE MEN / people, impacting on women as well. He believes fashion is for everyone, as we all want to look good and feel good. 2 years ago, the PLUS SIZE market broke out world-wide for women and it impacted the world positively but no one thought of the men.
This is how his story began.
With low confidence and never feeling good enough for the fashion on offer, Jade could never find anything trendy and fashionable that would fit well. He would purchase an item and constantly need to alter it… Who wants to go through that? As a fashion stylist for over 7 years, he knew creating a PLUS SIZE MENS DESIGNER LABEL would be the next best thing.
Inspiration Jade would like to share:
I wanted to be a voice, platform, inspiration and change in the fashion world for the men. We all go through phases in life, thin or fat where we don’t feel like looking at ourselves because we think we are not good enough. Fashion already caters for everyone, but there was no designer who specializes in designer label for PLUS SIZE MEN. I would feel depressed about my appearance when needing to go to an event and the dress code was SMART. I had nothing besides a jeans to wear and a shirt. I felt so fat and ugly because nothing fitted me, I felt excluded, not thought of and ugly.
WHO WANTS TO FEEL LIKE THIS? I slept on it and had a thought to myself, when you look good, you feel good and you accomplish anything when you are in that frame of mind. I decided to create CAMPBELL by Jade Campbell, designed to inspire, designed to change.
Over the years of attending fashion events, meeting other designers – networking at events, I made lots of contacts. I realized I had everything I needed at my finger tips and on my cellphone. I used what I had and who I met / worked with. I made contact with the designers who I knew and asked them for insight and gained knowledge from the processes they followed. It was scary thinking to myself that this is a lot of work and costly. I had to use every connection I made to pull this off.
I come from a family who is genetically big so I had brothers / friends who I reached out to and asked them about this concept and they loved it and immediately you could see the reaction of someone being included in something.
Thought of and valued, people like to feel this way, like they count.