Genres & their development in SA

Life without music would be a quiet place. It is part of every average person’s life. There is a song for every emotion, every mood and every occasion. Music brings people together to form a bond beyond materialistic values – it makes the world, and society, a better place.

South Africa has a vibrant music scene populated by a wide variety of genres and styles. Extreme House and Extreme Soul sensory music variants – a world-first-of-its-kind innovation – is an unstoppable brand that connects with Mzansi’s popular urban music culture.

These sensory music variants were developed in collaboration with local music producers and experts, Lebo Mothibe and Arnie Vermaak.

House music has always had a home in South Africa

Despite the dominance of amapiano, South African house music remains popular in the country, if there is anyone who knows what House music feels like, it is popular local electronic duo and SAMA award winning Black Motion’s Robert Mohosana and Thabo Mabogwane.

From tribal house to techno, deep house and afro-infused house. Over the years, the genre has been responsible for packing dance floors and creating memories in the minds of countless house heads in the country.



Soul music embedded in our people

Ami Faku is one of South Africa’s fastest rising stars, her being that of modern Afro soul blends soul with modern pop and traditional Afro soul sensibilities. Born and raised in township in Port Elizabeth, rose to fame as a contestant on The Voice SA in 2017 and began getting recognition in the music industry.

We all know that our favourite music track has the unique ability to shape and change our mood. We draw positive energy from the sound of music. It embodies the way we react to the world and we can’t help but move to the beat.


Read more about the Extreme Energy Music variants designed as a sensory representation of the popular local ‘House’ and ‘Soul’ music genres. Get ready to experience your music in a can!


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